The Trademark Company

What Every Trademark Owner Needs to Know About the Relationship Between Trademarks and Domain Names

We are often approached by trademark owners concerned that their competition has registered a domain name that is similar to their trademark and is using the same to divert customers away from their own businesses. Here is what you need to know about the... Read >

What to Do If You Receive a Cease and Desist Letter

The mail comes and you notice a letter from a law firm you do not recognize. As you open the letter you hope for the best but you are nervous in anticipation of what the letter says. You read the opening paragraph of the letter: "We represent the AB... Read >

4 Things Every Trademark Owner Should Know About Monitoring Use Of Their Trademark(s)

If you are a trademark owner did you know that to maintain rights in your mark you are required to police the use thereof? Unauthorized use of your mark, also known as infringement, diminishes the distinctiveness of a trademark and, correspondingly, ... Read >

The Cost of a U.S. Trademark Registration

How much does it cost to receive a U.S. Trademark Registration? Here is what you need to know about the costs involved in registering a trademark in the U.S. The ETEAS and ETEAS PLUS Systems The United States Patent and Trademark Office ("USPTO")... Read >

5 Things Businesses Should Know About the Enforcement of Their Trademarks

There are many perceptions and misconceptions about trademark ownership and the ability of a business to enforce its marks against infringing use thereof. Here are 5 tips from us here at The Trademark Company to help guide you in your trademark enforceme... Read >